This section provides information on how to manage the objectives of your organization. Objectives are an integral part of medium and long-term planning for businesses, defining what they wish to achieve. In the system you can register these objectives and classify them as strategic or enterprise, according to their characteristics and purposes.
Strategic and enterprise objectives comprise themes of growth, profitability, productivity, quality, among others, and are of quantitative or qualitative nature. Strategic objectives reach the whole organization, ranking in the highest level of planning. A strategic objective impacts several sectors of the business, provides a common goal, and is the base on which specific strategies are developed. It can be divided into enterprise objectives, which are more specific objectives directed at an area of the organization. An enterprise objective is associated with an asset, while an asset may be associated with several enterprise objectives. Enterprise risks that may impact or prevent an objective from being achieved can be associated with an enterprise objective to be better monitored.
A strategic objective may represent, for example, the aspiration of a company to increase sales revenue, while its associated enterprise objectives include captivate old customers; attract new customers; price a product according to the socio-economic level of a region; relaunch a product on the market; and reduce its production costs.
Strategic and enterprise objectives can be exported to a spreadsheet, edited offline, and imported back to the system. Custom types can be created for strategic or enterprise objectives, which are objects registered in the Administration module and which accept all types of attributes.